snicker snack

The redoubtable Beth Kanter has tagged me in the ongoing meme begun by Jeremiah Owyang in which he asks

“Do you respect media snackers?”

Short answer: Yes. 
I like a nice snack myself, from time to time.

I watched the video that got him started on asking this question, and you might enjoy it too.  It’s great in that it features a very posh-sounding English lady making alarming statements like cell phones used to be expensive and now they’re not and remember arcade games? then you’re old! and also media snackers are young people, not like you, you are old.

OK, it didn’t exactly say all that, except for the last one, which seemed to be the thesis of the bit.  Perhaps I am being overly sensitive.

Regardless of the mild silliness inherent in the original clip (I probably couldn’t make a 90-second clip with any more gravitas than they managed here, so whatever), I think I know what we’re really asking here.

As a content provider, both professionally and personally, what am I doing to meet these consumers where they live?  To provide content to them the way they want it?  How can I avoid having my content bypassed by this group simply because it isn’t sized and packaged the way they want it to be?

All right.  I dig.

Here are a few things that I could do better to respect media snackers:

1.  eschew obfuscation

There’s been a fair bit of discussion on this meme about respecting people’s time by keeping your blog posts short and concise, and by only posting when you have something profound to say.  Fair enough – let’s not post drivel.

I still think that your content has to determine the length of your post.  Call me old-fashioned.  Some topics call for a lengthy, discursive exploration of thoughts, some call for just a few pithy words and a tinyurl.

I think what’s more important than packaging everything into bite-sized pieces is being thoughtful about what size media chunk it is you’re offering, and making sure that it suits the subject matter.

(On a different note, I also like what I have seen Jeremiah do in his blog posts, (besides say useful and thought-provoking things):

He often grabs a bit of text and centers it,
highlighting it for a bit of extra love and affection.

I might try that, too.  It helps the readers find the key point of the post, and decide if they are intrigued enough to read more.) 

2.  Describe what you tag

This is kind of a subcategory to the above topic of respecting people’s time and making media consumption decisions easier for them. 

I know that I scroll through my feed reader every day, looking for tasty, tasty content, and I also know that I will usually skip right on over posts that only have a title and an author associated with it.  I mean, without a little alt text to sweeten the pot, I’m not going to take the 2.1 seconds out of my lunch break to open a link to a post unless it promises me free pony rides. 

This is especially true for posts whose titles don’t accurately describe the content, instead opting for an obscure cultural reference only remotely related to the topic at hand.  (*ahem*)

So one area of improvement for me would be to include a description when prompts me for one, when I am tagging something, say, nptech.   It doesn’t so much matter what the title is, as long as the description tells your story – and perhaps why you found the post helpful enough to tag.

Example A (no description)


Not reading it.

Example B (brief description, gentle endorsement)


Reading it.

I will try to do more of the latter.  I am a serious offender on this one.

3.  deliver it differently

I prefer the written word.  However, many people want audio and video as part of a well-balanced snack. 

So as I plan and project the best ways to provide content both here and on my organization’s website, I should keep in mind that we live in a multi-modal world.  And I would be well-advised to keep my menu diverse. 

To sum up:


Even given that there is a whole vast demographic of people out there (and in here, deep in my twittering little heart) who are increasingly only interested in small, easily digestible bits of media, there is still an equal number of individual differences in how we want that media delivered.

Do you like to break it open and lick off the creme? 

Or do you prefer to nibble around the edges, maintaining a perfect circle?

Do you eat a whole box in one sitting, no matter how small your bites may be?

Are you hungry yet?

(I’m going to tag one of the most enthusiastic snackers I know, Len Edgerly.)

7 responses to “snicker snack

  1. I love the oreo metaphor …

  2. You made me smile with this point, I hope you try highlighting content, it really helps users to get the big ideas!

  3. Pingback: How Do You Feed MediaSnackers? | Gauravonomics Blog

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  5. I have to add, that is probably the most delicious oreo picture I’ve ever seen.

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