Posted in Uncategorized, tagged charleneli, forrester, groundswell, jeremiahowyang, joshbernoff, mountholyoke, reunion, socialmedia, strategy on May 27, 2008 | 2 Comments »
I’ve been watching Beth Kanter traipsing across the globe over the last couple of weeks, as she traveled to Australia to give some workshops and a keynote on social media for nonprofits. She’s been blogging and twittering and uploading pictures to Flickr the whole time, and I’ve checked in with her updates a couple [...]
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I’m off to the Simmons Leadership Conference tomorrow, and I’m excited to meet some of the faculty in the Simmons MBA program, which hosts this annual conference. I’m particularly hoping that new faculty member Jill Avery will be around, since her teaching and research interests sound eerily similar to mine.
But before diving into bed [...]
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More organizations are making the move into social media, either by starting a CEO blog, a customer Facebook group, or just by allowing employees to blog openly about their work lives.
As a result, more organizations are finding it necessary to draft a social media policy, or at least a set of principles, meant to guide [...]
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I took a week off from writing, for several very good reasons, and now I’m back.
Miss me?
Of course you didn’t.
One of the reasons I took a brief sabbatical was my reaction to this post by Chris Brogan on what it felt like to not have a blog for eight days.
In it, he talks about how [...]
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Paul Dunay of Buzz Marketing for Technology lobbed a mild offensive last week against the mindset of some marketers that one can “use” social media for a PR campaign:
Here’s the point: There is no overnight success when it comes to social media. Sure, we all are reading about some superb viral results out there, but [...]
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The very first NewBCamp was held in Providence, Rhode Island yesterday, and I was there, happy to join in the excitement and fun. Founded by a current student at Johnson and Wales, and modelled on the wildly successful “unconference” series known as Podcamp (co-founded by Chris Penn and Chris Brogan), NewBCamp provided an opportunity [...]
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There’s been a lot of discussion lately about what we mean when we talk about the importance of transparency and authenticity, as organizations doing business in social media space. Jeremiah Owyang just gave this question prominence on his web strategist blog, as part of his Social Media FAQ series.
He lists these signs that an [...]
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Beth Kanter recently posted on the importance of outcome-based thinking for nonprofits getting involved in social media, and, with Alex de Carvalho, generated a great list of ways to address some of the challenges presented by social media. I’m just going to pull two items out of this list and expand on the [...]
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Josh Bernoff and several of his colleagues (including Jeremiah Owyang) at Forrester released a free report today about why interactive marketing can and should withstand a recession.
Of course, a recession is nothing but a period of widespread, sustained decline in economic growth. It’s when times are tight for both you and your customers (donors, [...]
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Tim Davies wrote this post about the ROI of social media versus the ROI of printed materials, which Beth Kanter pointed to here. It’s an interesting poke into the idea of establishing the ROI of social media, and asks what is the return on printed pamphlets or brochures?
Of course, many brochures, leaflets, postcards, etc, go [...]
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