Josh Bernoff and several of his colleagues (including Jeremiah Owyang) at Forrester released a free report today about why interactive marketing can and should withstand a recession.
Of course, a recession is nothing but a period of widespread, sustained decline in economic growth. It’s when times are tight for both you and your customers (donors, [...]
Read Full Post »
Tim Davies wrote this post about the ROI of social media versus the ROI of printed materials, which Beth Kanter pointed to here. It’s an interesting poke into the idea of establishing the ROI of social media, and asks what is the return on printed pamphlets or brochures?
Of course, many brochures, leaflets, postcards, etc, go [...]
Read Full Post »
Posted in Uncategorized, tagged brands, donorchoose, facebook, kiva, marketing, myspace, nptech, transparency, twitter on January 6, 2008 | 3 Comments »
One of the news articles I tagged for re-reading last week was this one from the Wall Street Journal – it’s from August 2007, but was recently tagged by somebody with the nptech tag.
The article includes a nice round-up of online places — social networks and other tools — that young people have been using [...]
Read Full Post »
