What good is Twitter? What’s the practical use of it?
I’m leading an eight-week course for artists on how they can use a combination of new and old media to promote themselves and get the word out about their art, and tonight one of the artists asked me that question. (You can visit the class [...]
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To build trust between a consumer and a brand, people need to feel they’re sharing it with other people instead of a corporation pushing it down on them… The goal is to have people experience the product on their own terms and turn them into brand ambassadors.” -Frank Cooper, vice president for flavored [...]
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…what makes a successful online community? A single, easy-to-use feature. Click here to participate. Do only this one thing. After you get your participants “addicted,” go ahead and add another thing.
That’s the buried nugget of gold from Francine Hardaway’s excellent post about what makes an effective online community. (Hat tip to Jeremiah Owyang [...]
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Beth Kanter, from Beth’s Blog (of course), presented the Bloggers Who Create Community Award to Small Dots!
Beth named three bloggers to receive the award — the other two are Amy Sample Ward’s Version of NpTech and Michele Martin, The Bamboo Project. If you don’t know these blogs, I strongly encourage you to check [...]
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