the model of a modern major fundraising letter

Jeff Brooks at Donor Power Blog got my attention this afternoon with this post on writing like a human being, especially when writing fundraising appeals. I’ve been thinking about this lately, too.
His main example is that of a typically written fundraising letter –which Jeff complains, quite fairly, that it sounds like it was written [...]

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blogging to advance your core mission

Do you think your organization needs a blog? Or is it just a “someday” thing — a back-burner item that you feel just has to wait until you can get more on track with fulfilling your mission, becoming better known and better respected, building your donor base, getting the press to cover you, and [...]

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