Just found your blog via Jeremiah asking for twitters post. I’ve just gotten into social network theory and look forward to digging into you blog more. Some of my initial thoughts are here - http://herbsawyer.com/?p=48.

Keep up the good work.

Herb

http://www.herbsawyer.com
http://www.twitter.com/herb

Thank you, thank you. I’ve been blogging for awhile on Sustainable Nonprofit’s Marketing the Message forum about nonprofits’ rush to Web 2.0 and the need for more perspective, more thought, more plan. Too many struggle with a scarcity of resources for them to go off investing in something they neither understand nor have measured.

I’m all for the future, but let’s be circumspect where we can. Your effort, and the comments and contributions of your ever-knowledgeable colleagues, will do loads to assist those laboring in the field to make better immediate and strategic decisions.

I’m cheering you on! Best wishes….

Thanks so much for writing this up! I read through the logic models and they look great. I wonder though if alternative funding base and alternative sources of events (whether for fundraising purposes or not) isn’t something important and unique to be included in the impacts for nonprofits when considering how and where to be involved in the social networking communities. Also, I think that the politics of the social need the nonprofit is involved with as well as the actual politics (maybe legislative work internally or as a partnership) the group is participating in has an effect on which social networks to use and how to use them to fulfill the need there (petitions, calls to action, etc.).

Thanks again for sharing!
Amy

Guess I should put this in the wiki.

Glad you like it!

I was going for a general logic model that everyone could use, so I listed all the goals, audiences, etc., that I could. The intention was to build a logic model “generator” similar to the one for Advocacy that this was based on, where each group could pick and choose which attributes and goals were important to them.

Thanks for the links to more data! I am working up a more specific model specific to my organization, and I hope to put together the matrix I talked about to help predict audience usage down the road.

beth

Just looked - this is excellent.

I saw a lot of goals listed and I am wondering whether you should hone in one or two? And, perhaps flesh them out a bit. Likewise, it may make sense to hone in one or two target groups and describe them - then go look at data at SNS. It would also help to understand what you want to the audience to be able to do a SNS site - learn more about your organization, sign a position, sign up for your email newsletter, network with one another around org projects? What are the end results that you want people to do once they join your sns community?

B

Quick reaction:
How do you make an assessment about where to build community if your constituency is tech-resistant?

What’s the purpose of your sns? To reach out to new people or to support people already involved in your cause? If the latter, what do you know about their tech habits/usage and level of comfort? What is the cost/benefit of supporting them online versus other channel?

There’s is actually a lot of data out there - but not necessarily free. I rounded up a lot of it for an upcoming article I’m working on.

Here’s a few demographics:
http://beth.typepad.com/beths_blog/2007/10/facebook-demogr.html

http://www.frogloop.com/care2blog/2007/11/15/what-social-network-demographics-mean-for-you.html?lastPage=true&postSubmitted=true